Haven’t You Done Well Productions’ Georgia Mappin, Maslow Entertainment’s founder Marc Woolridge, Screen Australia’s Head of Market and Audience Rakel Tansley and producer Mitchell Stanley join moderator Paul Struthers, International Documentary Programmer at Sydney Film Festival to share valuable insight into finding the right marketplace partner to strategically connect your project to both local and global audiences. 

Join them as they explore who is currently buying Australian content and the marketplace trends that are driving demand across genres, territories and platforms. Gain the skills to determine the optimal timing for attaching sales agents and marketplace partners, weighing the advantages, potential risks, and how feedback can influence a project’s marketability or creative direction, and build the knowledge to develop strategies for diversifying content IP to extend audience reach through engaging new demographics across streaming, social, and broadcast, and expanding IP into short form, digital, podcast, merchandise, or interactive extensions.