Rakel Tansley is the Head of Market and Audience at Screen Australia, where she provides analysis and works with producers to make sure they are getting the best commercial terms for their projects, and in turn, the best possible return for themselves and their investors. Rakel's experience in the film and television industry spans more than 30 years in various roles in production, post production, marketing and with sales agents at companies including Seven Network, Global Television, TVSN, CTC Productions, Zealot Productions and Arclight Films.