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Screen Business

Creating Your Path Direct to Audience

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YouTube has become a top destination for audiences, and a thriving hub for creators to forge pathways direct to their audience. With an average of one billion daily viewers (on smart televisions alone), how do filmmakers make the most of the opportunities that lie within? Hear from experienced practitioners who greenlit themselves by developing a distinctive voice, marketed effectively, found their audience online, and built sustainable business models, turning creative independence into commercial success.

 

Explore how these creators are forging the own paths with direct-to-audience and online content. Our panelists will answer the burning questions many filmmakers have when it comes to understanding how to build a channel, what content best suits the platform’s ad-supported environment, how to build global audiences and leverage financial outcomes, as well as the benefits of working with smaller budgets, shorter production cycles and no gatekeepers. You can be in control of your distribution and find your audience with your stories, and you can discover how to produce your content in a different way.

Featuring
Jasmine Yang
Joanna Beveridge
Luke Clark
Nirali Somaia
Ric Forster
5 February 2026
9:30 pm
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