Explore dynamic strategies and opportunities to build and retain audiences like never before. Join leading digital media and audience strategist Natalie Lynch, media executive Jason Behan and Changer’s Co-Founder and Head of Strategy Farhad Merher-Jomji alongside moderator Screen Australia’s Head of Market and Audience Rakel Tansley as they delve into current trends shaping audience engagement across platforms and territories.

Together they will examine how Australian content continues to travel globally, identify the key markets where it resonates most and discuss innovative ways to leverage content IP to extend reach and create lasting audience connections. Through practical insights understand how to pinpoint your core audience, connect with them and position your project for the strongest possible market impact and long-term success.