Natalie Lynch is a leading digital media and audience strategist redefining how Australian screen stories find and grow their audiences. Founder of Cinch Media and with over 15 years across production, broadcast, and digital innovation, Natalie has built a reputation for bridging the gap between creative vision and audience engagement. Her mission is clear, to empower producers and storytellers to take control of their digital strategy, amplify their reach, and future-proof their projects in an ever-evolving media landscape. A former producer with the Seven Network and Fremantle Media, and a graduate of AFTRS’ Master of Screen Business, Natalie stands at the forefront of the movement to make Australian content thrive on global platforms.