How do I transform my website?
I have a social media app designed to show what's trending. The idea is that users create content and pin it to a map so others can see what's happening in their city and nearby. My team is working feverishly on the app to make it good and the way we need it.
The problem is, our marketing is pathetic. We've been promoting content for six months now and don't know how to transform our website!

Right now, it seems you're lacking visibility and initial engagement, without which even a great product feels hollow. A good way to go is to focus on early adopters, giving your content a boost. For this, it's convenient to use an online marketing platform and generate initial engagement for your accounts so your pages appear vibrant and attract new viewers. Next comes clear positioning, regular updates, local newsworthy events, and community outreach.