How can Australian films reach more people in 2027? Nick Hayes, CEO of Independent Cinemas Australia and author of Made, Not Seen, joins Maslow Entertainment founder Marc Wooldridge to explore how filmmakers can find and build their audiences from the outset. From theatrical releases to event screenings, streaming and direct-to-audience approaches, they’ll discuss what works, what needs to change and how to choose the right path for a film. Are we putting enough effort into getting Australian films seen, as well as getting them made?