Luke Bateman is a multifaceted Australian media personality who has seamlessly transitioned from the rugby league field to the digital realm. A former NRL player with the Canberra Raiders, Luke retired from professional sport in 2020 and embraced a quieter life in agriculture in Western Queensland. In 2023, he gained national attention as one of the Bachelors on Network 10’s The Bachelors Australia. Following the show, Luke’s genuine charm, intelligence and authenticity resonated with audiences, propelling him to become a breakout voice on social media. Across TikTok and Instagram, Luke has built a dedicated following both in Australia and abroad, known for his honest reflections on life, his passion for reading, and his thought-provoking social commentary on topics such as toxic masculinity and modern identity — themes he continues to explore with purpose and candour. Beyond his digital presence, Luke is an avid reader, aspiring writer and poet, drawing inspiration from the vast country landscape he calls home. In 2025, Luke signed a two-book deal with Simon & Schuster for an upcoming fantasy series, marking an exciting new chapter in his creative journey. Further expanding his storytelling footprint, Luke has joined the Channel Nine stable with In The Good Books, a podcast with 9Podcasts offering insightful conversations with authors, literary figures and cultural voices, alongside Luke’s own recommendations on what to read next.