Since beginning his directing career, Bruce has been named 'Director of the Year' in Australia four times for his work on commercials. His feature film credits include serving as the second unit director on the Wachowskis’ The Matrix and Alex Proyas’ Dark City, both of which are known for advancing the craft of special effects. He also directed the second unit for Don’t Be Afraid Of The Dark under the guidance of Guillermo del Toro. Furthermore, 

Bruce was handpicked by Baz Luhrmann to direct the highly publicised Tourism Australia campaign, which had a global release.

Bruce's directorial portfolio includes work for international clients such as Heineken Worldwide, Westpac, TAC, Ford, Standard Chartered, Mazda, Hyundai, Gillette, and Pepsi. This portfolio features numerous collaborations with Leo Messi, the world’s most valuable sportsperson, who has specifically requested Bruce to direct his endorsement projects for various brands worldwide.

Renowned as one of Australia’s most technically skilled and cinematically advanced directors, Bruce’s comprehensive knowledge of film and his extraordinary ability to apply it set him apart in the industry.