YouTube is no longer just a distribution platform, it's a monetisation engine for creator-led businesses and also an increasingly important platform for producers from television, film and other platforms to be able to monetise as part of their overall strategy. In this must-attend fireside, YouTube’s Sabine Zonderland breaks down how the money really works on You Tube and gives strategic insights on features such as ads and Shorts revenue sharing to memberships, fan funding, and commerce tools. Clear, practical, and grounded in real creator behaviour, this session demystifies how monetisation works on YouTube today and how you can build more sustainable income streams for the future.