What does “scale” really look like on YouTube and how do you achieve it? In this standout session, Shannon Jones shares the inside story of building Australia’s largest YouTube channel, growing a global audience of more than 30 million subscribers along the way. This fireside chat pulls back the curtain on the operational engine behind massive growth, offering rare insights into how creator-led businesses function on a large scale. Essential viewing for anyone curious about what it takes to build and sustain a world-class YouTube business.