The Future of Distribution: Reaching Audiences in 2027

Australia is making more films, but fewer people are seeing each one. As audiences fragment and traditional release patterns break down, how should producers find and build an audience for a film in 2027? Which films benefit from a full theatrical release, and when can event screenings, streaming, self-distribution or direct-to-audience models offer a more effective path? 

Key industry figures will ask how audience strategy can be built into a project from the outset, and whether the current system focuses too much on getting films made and not enough on getting them seen.